The financial breakdown occurring in the modern day world has led to a large block to the cross cultural business communication bringing down the business levels in joint ventures, mergers, and acquisitions. Deficiency in cross cultural training and lack of communication languages results in investment shortage leading to poor internal unity.
The outcome of restricted cross cultural communication leads to a number of problems such as loss of influential and prospective clients/customers, unmanageable staff maintenance, downfall in the competitive field, internal misunderstandings/ power struggles, unhealthy working conditions, stress and tension, low outsource along with poor income and shortage of cooperation and understanding.
The hurdles that exist in the path of cross cultural communication can be outlined as follows:
· Communication deficit: scarcity of mutual communication and understanding can stand as a large problem in any business field resulting in the breakdown of the stability and permanence of that area. Spoken dialogue scarcity is not the main problem, on the other hand absence in sharing of important information, not giving any sort of positive or negative feedback, lack of exchange of decisions or actions that have been taken/done, expectations that have been put forward by the management etc. when withheld from each other leads to scratches that can totally shake off the balance of the business company. Management which shows partiality in the passing of information provides the path for suspicion, jealousy, lack of interest, respect and trust among the staff and the management. Lines of communication must take place in all directions so that each and every person is informed about the status of the company without having to ask their colleagues at crucial times.
· Language: language related problems in cross cultural communication existing in the business field can be briefly split in to the following two forms:
· Inappropriate language usage: misplaced words and emotions when made use of at the wrong places and inappropriate times can result in degradation of the inter relations, while positive words/emotions has a supportive effect on the interrelations among company staff.
· Foreign languages: in a place where cross cultures exist together with each other a main language should be finalized so that all major communication whether among staff or office personals of different ranks take place by means of this main language. Coaching on a main language for inter communication is a necessity for a successful business ahead.
· Culture: fields where international business takes place people from diverse cultures are involved so that cooperation has to be established over the differences in languages, business ethics and practices, values, beliefs, behavioral characteristics and expectations. Such companies can approach the help of consultants who can guide cross culture people in to mutual communication and team work in a productive manner.
· Company culture: the various sectors in a company have to be operated as open systems so that the drawbacks caused due to the presence of closed systems can be brought down thereby strengthening the productivity that can be availed from such cross cultural companies. The various sectors of each company namely sales, administration, HR and production have to be made open systems as a result of which team cooperation, work and spirit is encouraged taking the company to higher levels of success.
Realization of the root problems in the field of man-management and communication affecting the financial and strategic areas of a company functioning helps to reduce similar business tribulations and promote the success of the company in international levels.
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