In New York Times op-ed columnist David Brooks on February 19, 2008, under the title “When the Magic Fades”, it said:
“Up awaiting now The Preferred One’s speeches had seemed to them less like stretches of words and more like soul awareness that surpassed time and space. But those in the grips of Obama Comedown Syndrome began to wonder if His stuff actually made sense. For instance, His Hopeness tells rallies that we are the change we have been waiting for, but if we are the change we have been waiting for then why have we been waiting since we’ve been here all along?”
Once this was published many things came criticizing this opinion. For instance in 2008 on February 25th, Gideon Rachman of the Financial Times wrote in his article on “Obama and the art of empty rhetoric” that this even though Obama is someone with great potentials his above statement made him feel like admitting to fall asleep at the time of Winston Churchill’s “fight them on the beaches “ words. He even commented that many of the phrases used by Mr.Obama were empty-headed and it had no connection with his deeds in his daily life.
This is not that big an issue since we all know that politicians hardly ever mean what they say and hardly ever say what they mean.  To consider that opinionated oratory should be reasonable then it should give off substance, should put into words that competence is the kind of thing one might hear in a political science class and it is on the other hand not what will guarantee political success. In addition, to analyze and pore over content in political speeches misses the point entirely. Pertinent in vocalizations is not the logic of content but how the speech as a whole is emotionally professed.
One of the factors for the success of Mr. Barack Obama is his intercultural competence with which what I try to explain is: Keep it simple, stay on message, and keep your message open. “Yes we can” is alluring for the reason that it decisively does not address what we can.
For a culturally diverse nation like United States of America, to communicate effectively one needs to be competent interculturally. By this what I meant is to bring down your message to the lowest common denominator. In detail: One way of communicating effectively athwart cultures irrespective of male and female, young and old, urban and rural folk live in diverse cultures that are usually divided into an assortment of sub-cultures which is to rely on generalizations. To be more clear it better to think of a pictogram at the airport.
United States is being inhabited by immigrants from all over the world. According to the repot created at National Virtual Translation center number of languages spoken by the people at America is 311. This clearly defines that people from different cultures joined together since they share a common vision for growth and establishment.
Barack Obama and the citizens in the region of him has understood so well that there continue living a unfathomable layer of the comatose that the Swiss psychiatrist Carl Gustav Jung defined as the collective unconscious for a term that indicates that there is, more clear in the words of Joseph Campbell, “a common humanity built into our nervous system out of which our mind’s eye works.” Vocabularies like ‘change’ and ‘hope’ faucet into this general humanity and are felt as inspiring always.