The instability of the global economy persuaded the multinational organizations to diversify their business allover the world, which developed a lot of job opportunities internationally. This fascinated the people world wide to migrate to other countries for the purposes of job and thereby to survive from the economic instability. At the same time the unstable economy produced tremendous pressure over the multinational firms and they adopted the method of mergers and acquisitions to withstand the adverse condition prevailing all over the world.
The innovation of the global business by the process of internationalization, mergers, acquisitions and joint ventures forced them to face new challenges in their internal communication media. Thus the business field faced a lot of difficulties such as cultural differences and misunderstandings which prevailed due to the merging and acquisition of the multinational business organizations. The poor understanding and working relation caused too many consequences among the business organizations. The outcome of this was lack of cooperation and poor productivity. The only alternative to sort out this difficulty was to attain the intercultural competency.
The experts in this field suggested conducting a comprehensive training program about the cross cultural awareness. But most of the multinational companies were reluctant to invest for the sake of the cross cultural training and language tuition for their staff. But this expense will be so negligible while comparing to the loss which may be created due to the lack of the cross cultural awareness in the field of business.
The lack of the intercultural awareness prevents the staff of the organization from communicating properly. Due to the unawareness of the language and culture they withheld their communication and the movement of the information. Sometimes, these peculiar circumstances will persuade the staff of the executive cadre to be selective to some extent. This forces the members of the staff to be isolated and confined. If this state is prevailing for some more time, then the staff will loose their self confidence which eventually lead to loose respect, trust and interest among the staff. Thus the deficiency of communication develops an unhealthy atmosphere in the organization.
The language has a very significant role in the cross cultural communication of an organization. Mere knowledge about the language will not be sufficient to sort out the differences and misunderstandings in a cross cultural communication. The tone, emotion and the style of using the languages are very important in the process of cross cultural communication. Lack of experience in expressing the language style properly reduces the self confidence among the staff and develops a poor interpersonal relationship. To overcome this difficulty the company can choose only one language which is so convenient to use as their medium of communication among the staff.
The multinational companies which suffer due to the cross cultural differences and misunderstandings can rely on cross cultural consultants who can help the multicultural organizations to a greater extent in the international business field.
Nowadays the poor cultural awareness is not a nightmare to the multinational business organizations. If they are ready to invest money to introduce cross cultural consultants and cross cultural training among their staff, then the difficulties of the cross cultural awareness in the business media can be sorted out.